Profitability
Margins relate a profit measure to revenue. Keep gross, operating and net profit distinct; each describes a different stage of the income statement.
Operating margin = operating profit ÷ revenue × 100
Understand financial ratios by starting with the question, checking the inputs and showing the calculation. Explore profitability and liquidity with an interactive calculator and practical reporting checks.
A practical guide · Apply it to your next companyOperating profit ÷ revenue × 100
Calculated from your inputs. Keep the entity, period and accounting basis consistent.
Initial example: Dyson Limited · 2024 · individual company.
Defaults use a saved Dyson Limited 2024 record in GBP millions. Edit the inputs to explore the arithmetic. Results are calculated here, not live company data or a business-quality score.
Margins relate a profit measure to revenue. Keep gross, operating and net profit distinct; each describes a different stage of the income statement.
Operating margin = operating profit ÷ revenue × 100
Compare available short-term assets with short-term liabilities. The result needs context about the timing and nature of those assets and obligations.
Current ratio = current assets ÷ current liabilities
Return and leverage measures connect earnings, assets, debt or equity. Definitions and the use of average versus closing balances can change the answer.
Ask which debt, earnings and equity definitions are being used.
A financial ratio is a relationship between selected inputs. It becomes useful when you understand the business model, reporting period and definitions behind those inputs.
Use compatible measures and accounting scopes. Do not mix adjusted earnings with statutory earnings without explaining the difference.
Zero makes a division undefined. Very small or negative denominators can make a result difficult to interpret; show the inputs rather than hiding the issue.
A ratio that is typical in one business model may be unusual in another. Consider historical patterns, relevant peers and the underlying accounts.
Decide whether you are examining margins, short-term financial position, returns or leverage.
Use the same entity, currency and reporting basis. Check whether a formula needs average balances.
Show the formula, result and qualifications, then investigate what drove the change.
Analyse available profitability and liquidity ratios for Dyson Limited, United Kingdom, company number 02627406. Show the formulas, inputs, reporting periods and accounting scope. Explain missing inputs and avoid assuming universal good or bad thresholds.
Ten answers about financial ratio analysis.
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